PXR has advised the marketing-tech startup aimpower on its seed financing of 6.5 million euros. The investment comes from Munich-based growth investor Nordwind Growth.
With its software-as-a-service platform brainsuite, the Hamburg-based start-up aimpower offers AI solutions based on insights from neuroscience that predict the effectiveness of advertising media. According to the company, the new capital will go towards aimpower's global expansion.
aimpower was founded in 2020 by neuroscientist Dr. Christian Scheier, advertising psychologist Dr. Dirk Held and digital transformation expert Peter Krause. The startup develops and markets its SaaS platform in 25 countries worldwide. brainsuite is available in 20 languages.